India is a multi-cultural, multi-linguistic and multi-religious society. The media reflects this in every way, by representing a multitude of media outlets, encompassing many shades of opinion. Though, in the pages of Indian history there have been instances when politics has overwhelmed the freedom of the Press, India continues to have a free, and unfettered Press. With technology driving the way media is consumed, the business of news in India is thriving. There is a sense that media ownership is concentrated with a powerful few in India, and with lack of any potent law, media ownership presents an interesting picture in India.